Skip to content
Parable Ventures

Every business has a story. I build the software that tells it.

Parable Ventures is a one-person studio in Idaho Falls building websites, custom web apps, and AI tools for small businesses across Idaho, Montana, Wyoming, Utah, and remote clients anywhere. Most projects ship in 2 to 6 weeks.

Selected

Recent work.

See all work
EquiLens dashboard — real estate deal analysis interface

Featured

EquiLens

A real estate deal analysis platform built from scratch — auth, payments, AI-assisted scoring, off-market deal discovery, and a custom Deal Clarity grading system. Live at equilens.co with active beta users.

  • React
  • Vite
  • Tailwind
  • Supabase
  • Vercel
Bighorn Builders website — cinematic barn photography hero

Bighorn Builders

A bold, cinematic website for a veteran-owned general contractor in Southeast Idaho and Western Wyoming. Designed, built, and launched in a single weekend.

  • HTML/CSS
  • Cloudflare Pages
  • Web3Forms
Visit bighornbuildersllc.com
Abstract pattern representing internal AI tooling

Internal AI & Automations

Internal AI knowledge bases, workflow automations, and document processing systems for industrial and services companies. Most under NDA — happy to discuss specifics in a private conversation.

  • LLMs
  • RAG
  • Automations
  • Internal Tools

Available on request

How I work

A small process for serious work.

No agency theater. No mystery. No surprise invoices. Here's exactly what happens when you hire me.

  • 01

    Honest scoping, in 48 hours.

    After a 20-minute call, you'll get a fixed-price proposal in your inbox within two business days — or an honest "this isn't a fit and here's who would be better." No drawn-out "discovery" billing.

  • 02

    One price. No hourly billing.

    Every project is quoted as a fixed price tied to a clear scope. If the scope changes, we talk first and you decide — never an end-of-month surprise.

  • 03

    Weekly progress you can actually see.

    Every Friday during a build, you get a short Loom video showing exactly what was built that week. No mystery, no Slack pings asking for status.

  • 04

    You work with the person writing the code.

    No team handoffs. No junior dev learning on your dime. The same person you talked to on day one is the person shipping your project.

  • 05

    30 days of free post-launch support, every time.

    Every project includes 30 days after launch where I'll fix bugs, tweak copy, adjust styles, and answer questions — at no extra cost. Most builders bail at launch. I don't.

Ronnie Grace, founder of Parable Ventures, in Idaho

Behind the work

Built by one person. On purpose.

Parable Ventures is a deliberate operation. No team to hand your project off to, no junior dev learning on your dime, no agency overhead baked into the quote. You work directly with the person writing the code.

The name comes from a simple idea: the best work, like the best stories, says more by showing than telling. Every project I take on is meant to be useful, durable, and quietly excellent.

Built from Idaho Falls — for businesses that build things that last.

Have a project in mind?

Tell me what you're trying to build. I'll tell you honestly whether I can help — and what it would take.