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Parable Ventures

Parable Ventures · Idaho Falls, Idaho

Websites and software people actually use.

A one-person studio in Idaho. I build products of my own, like upNXT and ANCHR, and I build websites for local businesses that want one done right.

See the work Start a project

Also home to PV MFG, a precision machining and 3D printing shop.

Bighorn Builders homepage
Calvary Chapel Rexburg homepage
upNXT homepage

Work

Two products I am building right now.

upNXT is live and ANCHR is in closed beta. Both are mine, and both are built the same way I build for clients: design, code, database, payments, and support, all from one desk in Idaho Falls.

01 Your business, moving forward.

upNXT

One place to take orders, sell products, book jobs, manage customers, and get paid.

upNXT brings three kinds of local business into one platform. Food counters take orders ahead, service businesses turn requests into scheduled jobs, and local makers sell what they make.

Each business gets a workflow built for how it actually operates: a live kitchen and pickup flow for food, connected customers and crews for services, and a storefront and market workflow for goods. All with 0% platform fees.

  • Online and counter orders, one kitchen board, and pickup texts
  • Customer requests, scheduled jobs, crew details, quotes, and invoices
  • A storefront and market workflow for goods is coming soon
  • Stripe payments with no upNXT platform fee
  • Customer data stays portable and exportable
Visit orderupnxt.com Live for food and services. Goods is coming soon.
upNXT on desktop
upNXT on a phone

02 Built by a hunter, for hunters.

ANCHR Outdoors

A bowhunter’s field instrument for the whole season.

ANCHR is the bowhunter’s fixed reference: save the country you hunt and the map works with no signal at all. Prove your effective range on the Range, keep your gear straight, and walk a recovery flow that costs nothing, forever.

Everything is private by default. No public layers, no heat maps, ever. It starts free, and free is a real tier, not a trial.

  • Offline maps of your saved hunting country
  • Effective range proven by your own practice sessions
  • Recovery flow that is free for every hunter, always
  • Installable web app, iOS build in testing
  • Private-by-default field data
Visit anchroutdoors.com Closed beta. Testing with hunters this season.
ANCHR Outdoors on desktop
ANCHR Outdoors on a phone

More work

Websites and apps for people who needed one.

Each of these got its own look, its own words, and the pages its owner actually needed. Nothing off a template.

Calvary Chapel Rexburg homepage
Website

Calvary Chapel Rexburg

A warm, editorial website for a church in Rexburg, Idaho.

Opens on drone footage of the building I shot myself, then service times, sermons, plan-a-visit, ministries, events, and giving. Designed to feel like walking in the door.

  • Website
  • Video hero
  • Sermons
  • Giving
calvarychapelrexburg.org
Bighorn Builders homepage
Website

Bighorn Builders

A bold site for a veteran-owned general contractor.

Services, portfolio, verified reviews, and a free-estimate form for post-frame builds, remodels, and decks across SE Idaho and Wyoming.

  • Website
  • Lead capture
  • Local SEO
bighornbuildersllc.com
EquiLens homepage
SaaS

EquiLens

Real estate deal intelligence in one place.

Find distressed properties, look up owners, run the numbers with eight calculators, and track a pipeline. Subscription software for investors.

  • SaaS
  • Subscriptions
  • Data
  • PWA
equilens.co

Services

I love building websites for people.

Most of the businesses I work with just need a site that tells their story well and makes the phone ring. Some need a full product. I do both, and I am honest about which one you actually need.

Based in Idaho Falls and working with businesses across eastern Idaho: Rexburg, Pocatello, Ammon, Rigby, Blackfoot, and anywhere with a decent internet connection.

Tell me about your project

  1. Websites for local businesses

    A site that looks like you, loads fast, and brings in calls. Written, designed, and built by one person, then kept running after launch.

    Contractors, churches, shops, restaurants, anyone who needs one done right.

  2. Web apps and products

    Ordering systems, customer portals, dashboards, and subscription software. Built end to end: design, front end, database, payments, hosting.

    upNXT, ANCHR, and EquiLens all started as a blank page.

  3. AI features that earn their place

    Assistants, document intelligence, and automations that live inside the tools you already use. Only where they actually help.

    Deal analysis in EquiLens reads a listing and fills in the numbers.

How a project goes

  1. 01

    Talk

    A short call. What you need, what it costs, and whether I am the right fit. Honest answers either way.

  2. 02

    Build

    You see real progress on a live link, not mockups. Feedback goes straight into the next version.

  3. 03

    Launch

    Domain, hosting, email, analytics, and search setup handled. You get the keys and a plain-language walkthrough.

  4. 04

    Keep

    Updates, fixes, and new pages after launch. Most sites I build, I still look after.

Parable Manufacturing

The physical side of the company.

Before software, I was a machinist. PV MFG is a small machine shop in Idaho Falls that takes on precision machining and 3D printing work: one-off parts, small runs, and replacements for parts you can no longer buy.

Precision machining

Machined parts from prints, samples, or a conversation about what broke. One-offs and small runs.

3D printing

Functional prints in ASA and other engineering materials. Durable, UV-stable, made for outdoor and shop use.

Custom parts and CAD

Design and modeling for parts that do not exist yet. From sketch to CAD to finished piece.

Ask about a part

Send a drawing, a photo, or a description of what you need.

About

Small on purpose.

Parable Ventures is one person: Ronnie, a machinist turned software developer in Idaho Falls. The company is built for independence, not scale.

That means no outsourcing, no upsells, and honest answers about whether a project is a fit. If I take your work, I am the one doing it. The products above are how I keep my skills sharp between client projects, and they are where a lot of what I build for clients was proven first.

Company
Parable Ventures LLC
Base
Idaho Falls, Idaho
Products
upNXT, ANCHR, EquiLens
Structure
One person. No handoffs.

Contact

Have something in mind?

A website for your business, a product you want to build, a part you need made, or something in between. Tell me what you have in mind and I will tell you honestly whether I can help.

Prefer email?

support@parableventures.co

I read every message myself. Most replies go out the same day.